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Updated: 11/13/2012 09:02:46PM

Service the foundation of great tourism destinations

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‘I thought you should know,” said my neighbor, “your lawn service came by today, but they never sprayed. They just put the signs in the yard and drove away.” Although that happened in Missouri, not Charlotte County, it is an example of poor customer service that could occur anywhere. Not surprisingly, my relationship with the lawn service ended that afternoon.

Most instances of poor customer service aren’t that egregious. Rather, we might patronize a business for months, enduring attitudes of indifference or broken promises before we decide to take our pocketbooks elsewhere. When we do leave, it is often without saying a word to the business owner. We simply cease to be a customer. Over time, the business owner might begin asking himself why his bottom line isn’t what it once was or why his competitors seem to be prospering when he is not. It is likely he will look at every other possible cause before he looks at customer service.

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